BEARPAW LAUNCHES FIRST APPAREL COLLECTION IN TIME FOR FALL
Citrus Heights, CA (October 5, 2016) — BEARPAW, a global leader in fashion footwear for men, women and children, is moving into the apparel sector with the launch of a new line of outerwear. The brand debuts this month showcasing a range of jackets in multiple styles and fabrics for both men and women.
"We have grown our footwear into what we think is mainstream and middle America," BEARPAW President, John Pierce explains. "We felt that at this time-where our footwear is going we should do an outerwear line and it is perfect for the consumer going into the fall and winter season."
The Fall '16 line includes seven looks for women including the Fargo, Fairbanks, Aurora and Seattle. The Fargo is a lighter style jacket with a fixed off and elastic taping that securely wraps all zippered pockets opening, allowing great fit and function. The Aurora is a straight-cut jacket with fixed, Sherpa-lined hood and two zipped pockets. The Fairbanks is the most technical jacket featuring dual polar/coral fleece linking, a detachable hood, injected zippers and snow belts. The Seattle is a lightweight polar fleece jacket featuring a performance nylon blazer.
The men's collection features the Bozeman, Washington and Durham styles. The Bozeman is a lightweight, packable down jacket that comes with a travel bag for convenient carry. The Washington is a knitted, sweater fleece jacket featuring bold contrast piping details that delivers a great look with maximum warmth. The Durham is a medium-weight jacket, with 3 zippered pockets and removable hood.
Over the last 15 years, BEARPAW has developed an extensive line of footwear that covers multiple categories year round and is available throughout the United States and in over 45 Countries throughout the world. The new outerwear collection from BEARPAW will range from simple fleece styles from $29.99 to down jacket styles at $189.99 and will be available on Bearpaw.com, Bob's Stores, Shoebuy.com, and other independent retailers.
"Most of our new BEARPAW apparel collection will be sold at mom-and-pop shops around the country," Pierce explained. "Although Bearpaw.com will be our main driving force, the apparel will also be available at independent accounts, both in store and online, this coming Fall."
The outerwear collection from BEARPAW will be available for purchase in October 2016.
Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion forward footwear. BEARPAW has carved out a niche area by provide customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW Footwear. By using the highest standards of craftsmanship BEARPAW can deliver the most stylish footwear while ensuring complete comfort. BEARPAW is available at Nordstrom, Macy's, Famous Footwear and DSW. www.bearpaw.com