Citrus Heights, CA (August 8, 2016) — BEARPAW, a global leader in the footwear industry, is collaborating with NeverWet by Rust-Oleum on an exclusive two year partnership in their respective category that will provide their customers with damage protection against stains from almost everything including muds, cola, wine grape juice, syrup, and many more. This partnership will offer BEARPAW customers a one-of-a-kind treatment preventing discolored and spotted damaged footwear.

Known as one of the leading fabric protectors in the industry, NeverWet’s superhydrophobic crystal clear formula allows fabrics to breathe and keeps water from the surface. The treatment also has self-cleaning properties that help dirt and debris easily rinse away.

“The BEARPAW brand’s success was not only established on the mission to provide consumers with stylish footwear, but it was also developed to offer the customers the best in comfort, quality, durability and functionality”, says President, John Pierce. “This partnership with NeverWet will position our company as a leader in footwear technology in offering our customers new, innovative products.”

Over the last 15 years, BEARPAW has introduced an extensive line of footwear that covers multiple categories and styles year round and is available throughout the United States and in over 45 countries throughout the world. This partnership adds an extension offering to the brand’s category, pushing the company forward ahead of its competitors.

One less thing to worry about - BEARPAW NeverWet Boots


Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion forward footwear. BEARPAW has carved out a niche area by provide customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW Footwear. By using the highest standards of craftsmanship BEARPAW can deliver the most stylish footwear while ensuring complete comfort. BEARPAW is available at Nordstrom, Macy’s, Famous Footwear and Lady’s Footlocker.


For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Krud Kutter®, Universal®, EpoxyShield®, RockSolid® Varathane®, Zinsser®, MultiSpec®, Testors®, Modern Masters®, and Watco®. Visit for more information.